Marketing Consultation
What is marketing consultation?
Marketing consultation is a consulting method that solves and promotes various management issues and initiatives of companies. We provide analysis, solutions and general marketing expertise for companies to sell their products or services. In order to make this happen, we first analyze the company’s brand where it stands in the market, and see how it performs against competitors to reach out to your target.
The pillar of marketing activities is to create and maintain the relationship between your products and customers. In order to build up that strategy, it is extremely important to define the current problems first. Whether you need to build an entire marketing strategy from scratch or restructure your approach by phase to phase, our consultation services can assist your marketing methods to obtain greater achievements.
Do you have such problems?
Not enough awareness of brand/ products to reach to potential customers
Not sure if potential customers are interested in our products
Can our potential customers easily find our products’ information?
Not leading to sales or generating leads
The number of new customers is expanding, but the number of top customers is not increasing. Is it okay to rely on new customers forever?
Based on the issues and problems that customers are currently facing, we analyze the above factors in order to define which process the company’s products currently have and to formulate strategies that can be solved.
Example of customer journey flow
ATTENTION
Is there enough awareness of your products to prospective customers?
INTEREST
Are they interested in your products?
SEARCH
Can they find your products info easily?
ACTION
Can they purchase your products easily?
SHARE
Can they satisfy and share information after purchasing?
Based on the issues and problems that customers are currently facing, we analyze the above factors in order to define which process the company’s products currently have and to formulate strategies that can be solved.
What we do in marketing consultation
1. Develop an effective digital marketing strategy
By researching and analysing the current situation of your brand and market and gaining a greater insight into how your brand stands, we are able to plan effective strategies to reach your target audience effectively.
- Research for current situation of your company
What is the value of your company’s product for the market and consumers. - Market research
How is the situation of society and market accepting your products - Competitors research
What kind of strategy does the competition have and what kind of relationship is made with the customer? - Target research
Who has potential to purchase your products. Looking deeply into customer personas to know their pain points and the types of solutions that they need
2. Create a conversion strategy
Depending on the conversion based on your company’s objectives, whether that is generate leads or increase sales, whether the channel is online or offline, we will provide you the best solutions to achieve those goals. We will support you from start to finish.
3. Setting up KPIs
Most companies will have objectives and goals, but most of them are unsure whether it is making effective progress towards those objectives and goals. We will help you guide on what measurements would be tracked based on the objectives and strategies. We will see the performance and KPIs and run PDCA to make any necessary improvement.
4. Drive growth on multiple channels
Based on the objectives and goals, we will maximise the performance not only by one customer contact point, but utilizing a wide range of multiple channels that make most sense for your target audience. We will build a website, or system for collecting customer datas according to the strategies that will be impactful to reach your target audience.
Why work with an Icomm Avenu marketing consultant?
Working with an Icomm Avenu marketing consultant provides direct access to experts who live in the digital marketing field 356 days. We are up-to-date on the latest trends and ready to service you with the knowledge. We believe and understand every marketing strategy contributes to performance of company growth. Think of us as an extension of your organization and your marketing team. We are here to support you in any circumstances.
Our consulting services focus on our clients’ most critical issues and opportunities: strategy, marketing, organization, operations, technology, digital marketing and transformation, across all industries and Asia regions. We bring deep, functional expertise, assisting with the optimization and implementation of brand growth strategies.
Why Choose ICOMM AVENU
We are client-focused, results-driven first digital marketing agency in Asia Region
Abundant experience in Asian countries
In addition to supporting local ASEAN companies and branch offices in Thailand, Malaysia, Singapore, etc., there are many cases where we directly deal with the overseas business departments and marketing departments Headquarters, which are developing business in Asian countries.We are capable of providing the service as a local marketing department.
Marketing Support
With more than 20 years in digital marketing, we provide the most effective strategies with effective measurements to reach your target audiences and obtain goals. We are here to assist and share our specialized expertise to your marketing efforts and help you gain better achievement for your company.
Cost Effective
We will always stand with you to maximize the return of investment (ROI) with cost efficiency.
