Project Overview
Client : SAHA LAWSON（LAWSON108）
Service Category : Digital Marketing Support
SAHA LAWSON opened “LAWSON 108” in a joint venture with the SAHA group in Thailand in 2013. Competing with constantly expanding convenience stores, such as Seven Eleven and FamilyMart, LAWSON 108 are growing the number of stores while vigorously developing new measures and their own products. We are offering consultation and support with brand marketing from the opening of the very first store in Thailand.
Project background
We are implementing the following digital marketing measures for the purpose of raising brand awareness, product/service recognition, as well as increasing the number of customers to visit the store.
SNS management
We have started Facebook management for LAWSON 108 Facebook page.
Works
- Content Planning
- Content Creation (content itself/ image etc)
- Content Posting
- Campaign Planning and Implementation
- Account Management (responding to messages and comments)
- Report
Online Advertisement
We conduct online advertisements such as Facebook advertisement and Google advertisement to increase brand and product awareness, as well as increase the number of customer to visit the store.
Works
- Advertisement planning
- Advertisement creative
- Advertisement setting and operation
- Report
Project Result
From proposal planning to implementation we fully support Lawson 108 to positively appeal their brand and product strengths and uniqueness to targeted groups in order to compete with competitors. While increasing the number of engagement of Lawson 108 Facebook fan page, we have implemented an O2O measures to persuade customers to visit their stores to increase the number of consumers.
