Website- MUST have
Website is a MUST to have for a business besides social media platforms. A website could only provide more benefits to your business rather than any harms. One of the benefits of having your own website is, Broad Reach. With a website, it allows a business to reach a global audience. This can be particularly beneficial for businesses looking to expand into new markets or demographics. Well, not every business might require a complex website, but even a simple landing page can offer many of the benefits.
According to one of the market research company (Statista), reported that as of July 2023, there were 5.19 billion internet users worldwide, which amounted to 64.6% of the global population. If we look into Malaysia, Singapore and Thailand, internet users’ penetration has reached a level more than 95%.
Internet User Penetration in %
MALAYSIA
96.8%
SINGAPORE
96.9%
THAILAND
85.3%
| Country | Total Counties’ Population | Total Internet Users | Internet User Penetration in % |
| Malaysia | 34.13M | 33.03M | 96.8% |
| Singapore | 6M | 5.81M | 96.9% |
| Thailand | 71.75M | 61.21M | 85.3% |
(Source from: https://datareportal.com/ ; dated: Feb’2023)
The penetration of internet users is substantial, allowing your business to effortlessly connect with potential customers through a website. However, the journey doesn’t end there! It’s crucial to invest effort into optimizing your website to ensure it aligns with your business objectives. Wondering about the efficacy of your site? It’s time for a Website Diagnosis.
What is Website Diagnosis?
Website diagnosis means, a website being checked or examined for it’s inefficiencies and not user-friendliness flow through few aspects checking points. This examination can be comprehensive or focus on specific aspects of the website. The purpose of website diagnosis is to enhance the performance, security, usability, and overall health of the website. In the market, some companies are being paid for providing Website Diagnosis Service. However, Icomm provides FREE service in Website Diagnosis.
Benefits of having Website Diagnosis
Website diagnosis offers a multitude of benefits. Regularly diagnosing your website ensures it’s functioning optimally and can provide an improved experience for visitors. Here are some primary benefits of website diagnosis:
1. **User-Friendliness Level (UX-user experience)**: Identifying and fixing usability issues ensures visitors can navigate your site easily and efficiently. A seamless UX can increase time spent on the site, decrease bounce rates, and encourage return visits.
2. **Loading Performance**: A faster-loading website provides a better user experience, leading to higher visitor satisfaction. It can also influence SEO rankings, as search engines prioritize fast-loading websites.
3. **Better SEO Rankings**: By identifying and addressing SEO-related issues, a website can improve its visibility on search engines, leading to increased organic traffic.
4. **Enhanced Security**: Security audits can pinpoint vulnerabilities, allowing for timely fixes. This reduces the risk of data breaches and hacking attempts, ensuring the safety of both the website and its visitors.
5. **Increased Conversions**: By understanding and fixing issues related to site layout, call-to-action buttons, or checkout processes, a website can increase its conversion rates, leading to more sales or sign-ups, especially for E-commerce webpages.
6. **Cross-Browser Compatibility**: Ensuring the website looks and functions well across various browsers ensures a consistent experience for all visitors, regardless of their browser choice.
7. **Mobile Optimization**: With a significant portion of internet users browsing on mobile devices, ensuring a website is mobile-responsive can cater to this audience effectively.
8. **Data Collection**: Website can be tagged with Google Analytics which could provide insights into user behavior, traffic sources, and other essential metrics, helping website owners make data-driven decisions.
9. **Branding**: A well-functioning, secure, and user-friendly website enhances a brand’s reputation and credibility in the digital space.
Overall, after having a website, you need to keep it maintained and optimised. It can have direct benefits in terms of performance, security, and user satisfaction, ultimately leading to increased business and growth of your sales.
